Is Cider fast fashion or does it provide Clothes Forever trends more durably? In recent years, many challenges have arisen due to the negative effects of the fashion industry on the environment, and the emergence of fast fashion is gradually coming to people’s awareness. In the following article, the question if Cider is a fast fashion brand or if it is better will be investigated.
Understanding the Concept of Fast Fashion
Fast fashion is an international phenomenon where clothing designers move clothing trends from the designer’s studio through various retail outlets as quickly as possible in an effort to make the customer look as modern as the clothes they are selling.
Now let us define what fast fashion is so that we can judge if Cider falls under this category. Fast fashion is a term describing clothing that is produced cheaply and quickly and is designed to look like the expensive designer garments that are showcased on the fashion week’s runways. Such clothes are manufactured from poor material, and they are made for one or two uses then are thrown away. Fast fashion business model is very prosperous, but its impacts are negative for the environment and workers in the garment industries.
Is Cider Fast Fashion in Its Operations?
When we pose a question of whether Cider is fast fashion, we have to look at the functioning of the brand. Young, fashion consciousness and thrifty customers can find many fashionable and fairly-priced products in Cider. Fast fashion is characterized by a regular supply of new products and the brand ensures that its collections are changed often. Furthermore, the strategic positioning of the Cider is that the price of the apparels is relatively cheap to allow consumers to afford more to cater for their frequent use.
But it’s not only price and cozy that comes with trends following. The frequency at which Cider introduces new products to the market accompanied by how it markets its products is closely akin to the concept of fast fashion. In this aspect, many people would consider Cider as a fast fashion brand since it changes its styles at a very short time.
The Environmental Impact of Cider’s Practices
One more important feature that should be taken into account when deciding whether Cider is fast fashion, is its environmental insensitivity. Fast fashion has been strongly criticized for negatively impacting the environment; it is highly wasteful and exploitive of resources. That’s why many clothing producing brands like Cider which work with such a high turnover rate face similar problems.
Cider on this front however, sarcastically notes that it understands these concerns and has to some extent attempted to deal with them. Of course, the season talked about its use of recycled materials in several collections and its goal of making production waste minimal.
Cider’s Ethical Practices and Labor Conditions
Looking at whether Cider is fast fashion or not, the question of ethics cannot be ignored either. Among the most common issues that customers associate with the fast fashion brands, working conditions in the supply chain are questionable; workers receive low wages, and work long hours in unsafe conditions.
Cider claims that the principle of ethics of production is fully compliant with the company’s expectations, but the info concerning its work with the workers is rather scarce. The brand claims that it sources its products from factories which have integrity, however, honesty reigns supreme. However, there are some limitations of this research, whereby the company cannot be vindicated entirely for its ethical stance due to lack of clear-cut proof basing on Cider’s supply chain third-party audits. Also Study.
Is Cider Fast Fashion suitable for Choice?
Is Cider fast fashion, or is it a company that aims to provide clothes that are made for a sustainable future? The answer is complex. The Cider is quite similar to the fast fashion brand in many ways- in terms of speed, low cost, and following the latest trends with collections; however, the brand also has ‘sustainability’ in it. Though the adoption of such strategies has received considerable attention by scholars and practitioners, it is still not evident how widespread such practices currently are and whether they adequately address the environmental and ethical concerns of fast fashion.
This is especially so because for consumers who are seeking an alternative that is sustainable in the long run, Cider may not fully satisfy his/her needs. Some of the changes that the brand has made to cut the impacts to the environment are commendable but they may not be enough to save the brand from the vices of fast fashion.
1. Is Cider fast fashion?
Yes Cider can be considered a fast fashion brand because it provides clothes which are trendy and are produced at a very high rate and at lower costs.
2. Is the material that Cider uses free from sustainability?
It may be noted that Cider brand has made claims of using recycled raw material in some of its collections but the overall environmental friendliness of the brand appears questionable.
3. Do Cider ‘s labor relations reflect and respect reasonable ethical standards?
Cider states it adheres to ethical manufacturing standards but there is still limited information regarding the company’s labor relations.
4. Can I find sustainable options at Cider?
A few of the products sold by Cider are produced using recycled material; the company still practices the fast fashion approach.
5. Should I buy from Cider if I want to support sustainable fashion?
If sustainability is your key issue, it is better to study more before ordering from Cider as its principle is still far away from sustainable fashion.
Conclusion
All things considered, is Cider fast fashion? According to the given strategies and concepts of the business, the brand can be, to a significant extent, attributed to the sphere of fast fashion. Although there are few attempts towards attaining sustainability in its operations, the pace and intensity of Cider are similar to that of the fast fashion brand. Consumers who are interested in the impact their apparel has on the environment and other people should approach Cider with certain skepticism.
